E-mail marketing 
Reach your customers in the most efficient way
Get a stronger customer relationship
Newsletters are one of the best and most efficient ways to reach your customers and to stay in top of mind – furthermore it is the channel with the highest conversion rate.
The special thing about email marketing is that customers and future customers have agreed to receive relevant newsletters and offers. It sounds easy but if you want to get the most out of your newsletters you must work with automations. We help you to keep track and make your newsletters even more relevant for your customers.
Basically, it is about working determined with the different approaches to actions, automations, relevance and much more. Let’s grab a cup of coffee and then we can clearly tell you how we can help you.
Goal
What is your goal? That question should always be clarified before you start with email marketing. The answer is crucial for the future strategy. Is the goal to create more awareness about your products or do you want to share your knowledge to increase your value or maybe something completely else?
Target group
In more or less all your strategic choices, your target group is elementary. How do you best reach your target group – what type of headline catches their interest – what graphic elements can keep their attention and how should the language be like? These questions are crucial for your interaction rate.
Competition
Dominate the mindset of your target group. The more your target group sees you, the more likely they are to think of you when you are relevant to them. Once again, you can use email marketing to get ahead of your competitors. Strengthen your position in your industry!
Content
A newsletter is not just a newsletter. You can choose a lot of different focus areas and approaches. Make sure your content is relevant for the target group, time and your business. Create content that captures your receiver’s interest – if it is not relevant, you risk that people will unsubscribe your newsletter.
CTA
When you are sending a newsletter it is often because you want some action to happen. Maybe you have some great deals on your website that you want to promote. The “call-to-action buttons” are really effective for this matter. It creates awareness and we feel like pressing buttons that catch the eye.
Lead generation
Email marketing is one of the most effective ways to generate leads. You do not have to fight as much for the attention when you already are in the mailbox. But you still have to be as sharp as possible regarding the title so it makes the receiver curious and afterwards paying attention to the relevant content.
Email automation is about reaching your customers at the right time with the right content. This is where you have the best chance of penetrating to the customer, and ultimately being a part of their decision
A new collaboration?
Book a no-obligation meeting with our specialists. Fill out the form and we will contact you as soon as possible.
We are happy to give you a cup of coffee and talk about your thoughts and ideas.